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Case studies

How we work and what comes of it. Selected Social Lama projects, with the numbers that describe them.

A robot vacuum on a rug beside a coffee table with snacks11MViewsHumor and education that build the brand on YouTube and TikTokEducational, humor-driven video for iRobot on YouTube and TikTok — 11M views and +7.9k subscribers on the brand channel.Robot vacuumsSmart homeClean homeVIEW CASE STUDY
A young team working together around a table in a bright office95.4MVideo viewsBuilding a TikTok community from scratch and a custom AR filterBuilding the Pracuj.pl community on TikTok from zero: a custom AR filter, on-trend content, and influencer collaborations — 95.4M views and 52.6k followers.RecruitmentJob marketAR filterVIEW CASE STUDY
Volvo car interior — steering wheel and modern cockpit+1000Volvo Car Warszawa — new followersBuilding the brands on LinkedIn, Facebook, and InstagramRunning and positioning the Volvo Car Warszawa and Dom Volvo profiles on Facebook, Instagram, and LinkedIn — personal branding, event coverage, and expert content.Premium automotiveElectromobilitySafetyVIEW CASE STUDY
Laptop on a desk by a window (stock photo, Pexels)26,000,000LikesAn educational campaign about artificial intelligence that makes ASUS AI features clickAn ASUS AI education campaign on YouTube, Facebook, and Instagram — 35 posts and 9 video pieces in 6 weeks, including films and reels made with the influencer @technokrata that make AI features easy to grasp.Consumer electronicsArtificial intelligenceEducational campaignVIEW CASE STUDY
Wind turbines in a meadow at sunrise263,996Total post viewsExpert communication on LinkedIn and Facebook that builds a leadership position in the green transitionExpert communication for ENGIE Polska on LinkedIn and Facebook — nearly 264k post views and 5,375 reactions on LinkedIn in a year, building the brand's image as a leader in the energy industry.EnergySustainabilityPersonal brandingVIEW CASE STUDY
A truck on a highway in a mountain landscape+800kPost views (since the start of the partnership)Expert LinkedIn for a logistics leader that delivered +800k views in 19 months, all organicRunning FM Logistic's expert LinkedIn profile — over 800k post views, +2,111 new followers won entirely organically, and a community that grew from 6,894 to 9,005 fans.LogisticsLinkedInEmployer brandingVIEW CASE STUDY
A close-up of roasted coffee beans4,806 (+956.3%)InteractionsPremium communication for a coffee brand in HoReCa that builds expert authority and a community of professionalsEnd-to-end social media for Julius Meinl on Facebook, Instagram, and LinkedIn — views on Facebook grew 1,380% and reach on Instagram nearly tenfold (+998%).HoReCaPremium coffeeIndustry eventsVIEW CASE STUDY
A plated dessert on a white plate32,283Total followersFacebook and Instagram communication that builds an engaged community around small kitchen appliancesRunning Breville's Facebook and Instagram profiles — 32,283 followers on Facebook and 3,332 on Instagram in six months (June 1–November 30, 2024).Small kitchen appliancesFacebook and InstagramContent marketingVIEW CASE STUDY
A close-up of fresh fruit — strawberries, raspberries, apple and mango9,433Total followersExpert communication on Facebook and Instagram that turns the fight against food waste into salesRunning FoodSaver's Facebook and Instagram — in six months, 588 conversions worth over PLN 328k and a community of nearly 11k followers.Vacuum sealersZero wasteFacebook and InstagramVIEW CASE STUDY
A garment steamer on a bed with an open wardrobe behind it3.8MVideo viewsEducation, activation, and humor on TikTok that build expert credibility and trust in the brandEnd-to-end social media for Laurastar on TikTok — 3.8M video views, 1.8M viewers, and 103 devices sold, driven by educational, engaging content.TikTokPremium home appliancesEducational contentVIEW CASE STUDY
An air purifier on the floor of a yoga studio7.2MVideo viewsA TikTok profile that built a community and 7.2M video views around clean airWe've run Stadler Form's TikTok communication since February 2024 — 107 videos published, 7.2M video views, and 2,118 engaged followers around clean air and Swiss design.Home appliance brandTikTokClean airVIEW CASE STUDY
Boxes of nitrile gloves on a desk2,968ReactionsCommunication for medical and professional gloves that builds expert authority and real reach on Facebook and InstagramEnd-to-end social media for Mercator Medical on Facebook and Instagram — 4M post views on Facebook and nearly 6,000 reactions across both platforms.Medical devicesB2BProtective glovesVIEW CASE STUDY
A mechanic in work gloves using a ratchet to repair a car engine under a raised hood554,320Average monthly reach — best marketBrand communication on Facebook and Instagram in 9 European countries that paid off in 620% ROAS on a remarketing campaignTwo years of Motointegrator communication on Facebook and Instagram across 9 European countries — from Germany to Portugal — plus a remarketing campaign that delivered 620% ROAS.Automotive e-commerceInternational expansionFacebook and InstagramVIEW CASE STUDY
Osoba trzymająca sałatę rzymską w supermarkecie30MVideo viewsSocial media moderation, promotions, and contests that build trust in Poland's favorite supermarketEnd-to-end social media for POLOmarket — 158,706 fans and 46,370 reactions on Facebook, plus 30M video views from the video campaigns.SupermarketRetailModerationVIEW CASE STUDY
Empty modern lecture hall with blue seats (stock photo, Pexels)+794New followersEducational and engaging content on Facebook and Instagram that builds a student communityEnd-to-end social media for Vistula University on Facebook and Instagram — engagement up by 6,060,217 and views up by 142,534 on Facebook, plus nearly 3.9M more profile views on Instagram in under two years of working together.Higher educationEducational contentSocial mediaVIEW CASE STUDY
A wall-mounted television on a marble wall in a bright living room, with a wooden media console below788,753Post views (Dec 2023–Nov 2024)Nine years of Facebook communication that speaks the language of Millennials and Gen ZContinuous Facebook communication for Vobis since 2016 — real-time marketing, new post formats, and active moderation lifted the share of engaged users by 7.98 pp in a year and generated nearly 789k post views.Consumer electronics & appliancesReal-time marketingFacebookVIEW CASE STUDY
Glass facade of a modern building (stock photo, Pexels)306% of annual KPIReachEvents, real-time marketing, and campaigns that build a mall's community in GdyniaEnd-to-end social media for Centrum Riviera on Facebook, Instagram, and TikTok — 3M reach on TikTok (306% of the annual KPI) and over a million views on the Easter Egg Factory video.Shopping mallEventsReal-time marketingVIEW CASE STUDY
Two women applying face cream1,100Ambassadors gathered#KontigoCLUB, a Facebook ambassador community that brought together more than 1,100 active membersThe #KontigoCLUB ambassador program run in a private Facebook group — we built a community of over 1,100 ambassadors who publish an average of 79 posts a month and collect 1,500 likes.BeautyAmbassador programFacebook communityVIEW CASE STUDY
A lit aquarium with a person silhouetted in front of it388,717Views (monthly average)Fishkeeping brand communication that builds expert authority and an engaged communityRunning Aquael's social media with expert content series and live broadcasts — an average of 388,717 views and 184,799 reach per month on Facebook.FishkeepingExpert contentLive commerceVIEW CASE STUDY
A hand filling in a paper questionnaire with a pencil8.6M+Video views (year)Brand building on TikTok that delivered 8.6M views and over 4k followers in a yearA year of TikTok communication for the Ariadna Research Panel — from 2 to 4,332 followers, 8.6M+ video views, and an average cost per follower of PLN 1.15.Research panelTikTokBrand buildingVIEW CASE STUDY
Pokój dziecka w nowoczesnym stylu2.9MViewsSocial media that brought Dobre Krzesło and Entelo together under one brand and delivered 2.9M views on FacebookEnd-to-end communication for ergonomic furniture brand Entelo on Facebook, Instagram, TikTok, and LinkedIn — 2.9M views and 686k reach on Facebook, 2.5M video views on TikTok, and a viral clip with 346k views.Ergonomic furnitureBrand communicationVideo contentVIEW CASE STUDY
Elegantly set restaurant table with glassware (stock photo, Pexels)75,718Average monthly viewsPremium restaurant and catering communication in Warsaw's Royal Łazienki Park that builds a top-of-mind positionSocial media management for Belvedere Restaurant — an average of 75,718 views and 28,959 reach per month, with a 92% recommendation rate on Facebook.Premium restaurantCateringFoodVIEW CASE STUDY
Miętowy pokój hotelowy z kinkietami15.5M (+44.7%)ViewsSocial media for a lakeside resort & spa that turns reach into real visitsEnd-to-end social media for Dolina Charlotty Resort & Spa on Facebook and Instagram — 15.5M views and +168.8% interactions on Facebook, plus +1706% content views on Instagram.HospitalityResort & SpaTourismVIEW CASE STUDY
Families at colourful workshop stations during an event at Galeria Rondo Wiatraczna2.5MViewsLocal communication in Grochów that delivered 2.5M views on Facebook and InstagramEnd-to-end social media and local content for Galeria Rondo Wiatraczna in Warsaw's Grochów neighborhood — 2.5M views on Facebook, 2.5M on Instagram, and 2.14M search impressions for the website.Shopping mallLocal prideEventsVIEW CASE STUDY
Wine bottles on shop shelves417kReach (monthly average)Wine brand communication built on the Perfect Pair, connecting online with offlineRunning Facebook and Instagram for a brand stocked in over 5,700 outlets across Poland — averaging 417k reach and 827k views a month on Facebook.WineAlcoholBrand communicationVIEW CASE STUDY
Empty red seats in a cinema auditorium35MViewsA launch campaign that turned a film's magic into 35M views and nearly 200k cinema admissionsEnd-to-end launch communication for the film "Skrzat. A New Beginning" on Facebook, Instagram, and TikTok — 35M views on TikTok, over 4.3M on Instagram, and nearly 200,000 admissions in cinemas.Family filmTheatrical releaseSocial mediaVIEW CASE STUDY
A close-up of green powder raked into concentric circles125FollowsA supplement brand launch on social media that built recognition and a community from scratchAn end-to-end launch for Power Elements on Facebook, Instagram, TikTok, and LinkedIn — 1.4M views on Facebook and 1.6M on TikTok in just the brand's first months on social media.Dietary supplementsBrand launchHealthy lifestyleVIEW CASE STUDY
Two glasses of whisky on a dark counterPLN 2.54MFunds raisedA crowdfunding campaign with Magda Gessler that raised PLN 2.54M in 45 daysWe ran the communication for Mazurska Manufaktura Alkoholi's crowdfunding campaign with Magda Gessler as its ambassador — PLN 2.54M raised, 1,010 new shareholders, and 3rd place in the history of Beesfund offerings.CrowdfundingAmbassador-led campaignAlcohol industryVIEW CASE STUDY
Three packs of Las Vegan's chocolate — kraft paper bags with a navy-and-red illustration of a stag and a doe in a forest — arranged on a dark background with autumn leaves361Number of investorsA PR and social media campaign around a share offering that won over 361 investors five days earlyA PR and social media campaign around the equity crowdfunding offering for Las Vegan's vegan chocolate raised PLN 999,999 from 361 investors five days ahead of schedule — on the back of 37 posts reaching 123,935 people and 18 influencer partnerships.CrowdfundingPRSocial mediaVIEW CASE STUDY
A plated dish on a white plate16,821Total followersFacebook and Instagram communication that builds kitchen-expert authority and real salesRunning Kohersen's Facebook and Instagram generated 613 conversions worth over PLN 313k in total, plus a community of more than 20,000 followers.Kitchen appliancesPots and pansFacebook and InstagramVIEW CASE STUDY
A driver in racing gear in a go-kart3.7MViewsSocial media for Warsaw's largest go-kart track that turns on-track thrills into real visitsRunning A1 Karting's social media on Facebook, Instagram, and TikTok — 3.7M views on Facebook and a 397% rise in content interactions.KartingMotorsportSocial mediaVIEW CASE STUDY
Hands sifting rich dark soil in the light of the setting sun8,107SubscribersExpert video communication for an agricultural brand on TikTok and YouTubeWe build awareness for Bioagris in a narrow, specialized agricultural market with video content that explains "how and why the product works" — 8107 subscribers on YouTube and individual videos pulling 250–500k views on TikTok.AgricultureVideoExpert contentVIEW CASE STUDY
A lit carousel at an amusement park+38%Growth in daily post reachInstagram communication that lifted daily post reach by 38%End-to-end Instagram communication for Rabkoland — contests, moderation, and influencer collaborations — lifted daily post reach by 38%, and a video shot at the park for the Zaczarowany Świat Sary (Sara's Enchanted World) channel pulled in nearly 3M views.Amusement parkFamilyFunVIEW CASE STUDY
A ski slope with a lift and skiers2,194ReactionsInstagram and Facebook communication that builds expert authority on winter trips to the AlpsEnd-to-end social media for SkiBooking.pl on Instagram and Facebook — 3.7M views and 2,301 new followers on Facebook, plus 1.2M views on Instagram in under four months of working together.TourismOnline bookingSocial mediaVIEW CASE STUDY
An aircraft wing and clouds at sunset, seen from a passenger window+913%Website visitsSocial media communication that sets a tailor-made travel brand apart from traditional travel agenciesEducational social media communication for Getaway — +913% website visits, +362% interactions, and 1.9M organic reach between February 9, 2023 and December 10, 2024.TravelSocial mediaTrip builderVIEW CASE STUDY
Glass balconies of a modern residential building (stock photo, Pexels)27,178Total organic viewsLinkedIn communication that builds a leader's image in property developmentEnd-to-end LinkedIn communication for JW Construction — positioning the brand as an industry leader, personal branding for its experts, and sales support — brought 27,178 organic views, 819 reactions, and 186 new followers in under seven months.Property developerReal estate developmentsPrefabricated constructionVIEW CASE STUDY
Architectural floor plan drawings3.4MReachSocial media for a Warsaw property developer that builds expert credibility and supports salesMulti-channel communication for Dynamic Development on Facebook, Instagram, and TikTok — 3.4M reach and 600k views on Facebook, plus 1.2M reach on Instagram since the start of our work together.Property developerReal estateSocial mediaVIEW CASE STUDY
Osoba wchodząca do tunelu w nowoczesnym budownictwie2.6M (+180%)ViewsDeveloper communication on Facebook, Instagram, and LinkedIn that builds trust in a real estate brandEnd-to-end social media for the developer ED Invest on Facebook, Instagram, and LinkedIn — 2.6M views on Facebook (+180%) and Instagram reach up 372.2% year over year.Property developerReal estateApartmentsVIEW CASE STUDY
Photovoltaic panels on a house roof196Average reactions per post (monthly)Consistent visual communication and brand awareness for a solar company on social mediaWe rebuilt N Energia's visual communication and unified the profile around the brand's colors — averaging 196 reactions and 129 shares on page posts per month.PhotovoltaicsVisual communicationSocial mediaVIEW CASE STUDY
A bowl of soup on a laid table+50% (from 368 to 549)Daily post reachWordplay-driven Facebook communication that lifted daily post reach by 50%Playful, wordplay-driven Facebook communication for Produkty Cukiernicze Brześć — without spending a single złoty on paid Meta campaigns, we lifted daily post reach by 50%.Food productsFoodSnacksVIEW CASE STUDY
A mechanic working on a car on a lift in a workshop90kFollowersHumor-driven TikTok content that built a car repair shop's brand from zeroA family car repair shop with no social media, no website, and no ad budget built 90k TikTok followers and a video watched 2.1 million times.AutomotiveTikTokFamily businessVIEW CASE STUDY
An armchair in a calm room in warm light4,300%Growth in new followersCommunication and personal branding that built psychotherapist Dorota Kobierska an expert presence on social mediaEnd-to-end social media for Dorota Kobierska's personal brand on Facebook and Instagram — over 15.4M views on Facebook and a 1706% rise in views on Instagram since the start of the partnership.Personal brandPsychotherapySocial mediaVIEW CASE STUDY
Pregnant woman in a light sweater cradling her belly with her hands, a curtained window in the background — a shot from the LeczenieCMV.pl communication+159.1% (2,508)Content interaction growthCommunication about CMV in pregnancy that multiplied reach and trust in the clinical trialComprehensive education about CMV in pregnancy for LeczenieCMV.pl on Facebook and Instagram — nearly 300k reach on the Facebook page and a 116,200% rise in interactions on Instagram.Clinical trialHealth and medicineEducationVIEW CASE STUDY
A doctor in a white coat holding a patient's hand against a desk with a stethoscope — a gesture of support and trust3,418Total followersFacebook and Instagram that build rare-disease awareness and expert authorityEducational social media for Fundacja Saventic on Facebook and Instagram — in six months we built a community around rare diseases: 3,418 followers on Instagram and 1,009 on Facebook.FoundationRare diseasesHealth educationVIEW CASE STUDY
An audience in a conference hallalmost 4,000Event attendeesCommunications advisory that supported event promotion in the demanding field of national securityFacebook and LinkedIn communications advisory for Kongres Bezpieczeństwo Polski in Rzeszów — an event that brought together almost 4,000 attendees and over 2,000 speakers.EventSocial media advisorySecurityVIEW CASE STUDY
A hairdresser applies hairspray to a client's wavy, caramel-blond hair at the LUISSE salonA communication audit and personal branding mini-strategy that brought the brand's founder out of the salon's shadowA communication audit for LUISSE on Instagram (66.6k followers) and a personal branding mini-strategy for founder Łukasz Szymczak — a bridge between the salon's account and the man behind it.HairdressingPersonal brandingCommunication auditVIEW CASE STUDY
MM Hygienic 5L and 1L bottles for disinfecting hands and surfaces standing on a wooden terrace railing, with a blue sky in the background5,718Average monthly viewsCommunication for a new disinfectant brand that reached nearly 9k people a monthAverage reach of 8,959 and 530 people engaged a month — that was the communication for MM Hygienic, a brand of hand and surface disinfectants that Mazurska Manufaktura Alkoholi brought to market in response to the COVID-19 pandemic.DisinfectionFMCGNew brandVIEW CASE STUDY