Educational and engaging content on Facebook and Instagram that builds a student community
End-to-end social media for Vistula University on Facebook and Instagram — engagement up by 6,060,217 and views up by 142,534 on Facebook, plus nearly 3.9M more profile views on Instagram in under two years of working together.
Our client
Vistula University (Akademia Finansów i Biznesu Vistula, AFiB Vistula) is a private academic university based in Warsaw, founded in 1991 as Wyższa Szkoła Ubezpieczeń i Bankowości — the Higher School of Insurance and Banking. In the Perspektywy 2024 ranking of Polish universities it places 4th among private institutions, and it holds the right to award doctoral degrees in Economics and Finance, History, Quality Management, and Political Science and Public Administration.
AFiB Vistula puts a strong emphasis on education geared to the job market — it offers hands-on programs that build industry expertise along with business-relationship and cross-cultural communication skills. Curricula are developed in consultation with employers from the private and public sectors, and the university holds international ACCA, CIMA, CEEMAN, and PMI GAC accreditations.
The challenge
Social Lama's brief was to run Vistula University's communication on Facebook and Instagram end to end — so the profiles would become a real source of knowledge and support for applicants, students, and alumni, not just a promotional channel for the university.
- Building the university's image as a place that doesn't only offer an education, but understands students' needs, lifestyle, and sense of humor — which pulls them deeper into campus life.
- Increasing interaction with followers across all profiles.
- Growing student numbers year over year.
- Encouraging prospective students to enroll at one of the Vistula universities.
- Running the profiles in a way that stays interesting and fresh for the audience.
Results
Our approach
Educational content
We published educational content on Vistula's profiles on a regular basis — fun facts from across the university's fields of study, short explainers of key concepts, tips for students, and materials that support learning.
The point was to build the university's expert image among current and future students, support the teaching process, raise engagement across the academic community, and promote its programs and offering by showing knowledge put to practical use — and to reach prospective applicants with valuable, substantive content rather than just a sales message.
Engaging content
We also published engaging content — polls and questions for the community, contests, coverage of campus life, behind-the-scenes material, and "meet our students / meet our lecturers" formats.
Its purpose was to build relationships with students, alumni, and applicants, spark interaction (comments, shares, reactions), strengthen the sense of belonging to the Vistula community, and bring the brand to life as a place that is open, modern, and close to its students.
Dedicated graphic creatives
Alongside the recurring educational and engaging content, we produced dedicated graphic creatives for Vistula — consistent with the brand's visual identity and tailored to the specific topics and campaigns running on the profiles, from campus accessibility to supporting high-school seniors ahead of their final exams.
Active moderation
A key part of the communication strategy was activating content that invited users into discussion and interaction. We built a space for exchanging opinions and getting involved, which has a positive effect on the brand's visibility and image.
As part of moderation we also actively engage with content from other creators and users, which further strengthens relationships, builds community, and extends the reach of what we do.