Consistent visual communication and brand awareness for a solar company on social media
We rebuilt N Energia's visual communication and unified the profile around the brand's colors — averaging 196 reactions and 129 shares on page posts per month.
Our client
N Energia installs solar power systems (photovoltaics) for single-family homes and larger buildings. It sells through MLM and e-commerce channels, reaching customers interested in alternative ways of generating energy.
It's a brand in the renewable energy market that wants to be seen as expert, reliable, and trustworthy — and to move the conversation about solar away from technical detail and toward the real savings a household actually sees.
The challenge
Social Lama's brief was to build and unify N Energia's social media communication — so that a solar brand would be perceived as expert and trustworthy, and its profile would genuinely support service sales.
- Growing awareness that alternative ways of generating energy exist at all.
- Growing awareness of what N Energia does and the full range of services it offers.
- Positioning N Energia in people's minds as an expert, reliable, and trustworthy brand.
- Activating the profile's fans and encouraging people who had already used the service to share their opinions.
- The growth in sales of N Energia's services that follows from all of the above.
Results
N Energia profile
Our approach
Strategy and unifying the visual content
We started with strategy. Even at that stage we began unifying the visual content, so the profile would hold to the brand's colors while still leaving room for different kinds of posts.
The starting point was the existing communication — built on an older identity and visually scattered. That's what set the direction: from one-off graphics to a consistent, recognizable brand language.
A new visual identity and varied post formats
We built the new visual communication on a consistent, recognizable brand palette — black, yellow, and sunlit motifs that point straight at solar. One coherent style had room for educational, seasonal, and news-driven content alike.
We built awareness of solar as a real alternative — pointing out, for instance, that only 2.5% of Poland's energy comes from the sun — and reacted to current topics, such as electricity bills climbing during remote schooling.
