Social media for Warsaw's largest go-kart track that turns on-track thrills into real visits
Running A1 Karting's social media on Facebook, Instagram, and TikTok — 3.7M views on Facebook and a 397% rise in content interactions.
Our client
A1 Karting is the largest and most modern go-kart track in Warsaw. The venue combines competitive racing, professional technical facilities, and the kind of thrill that pulls in amateurs and seasoned racers alike — from individual sessions to training and racing leagues to corporate and family events.
It's a place where speed meets adrenaline and every visit turns into a one-of-a-kind experience. True to its #YourTrackToThrills tagline, the brand builds a space for people who love motorsport and a good time.
The challenge
Social Lama's brief was to grow interest in what A1 Karting offers and get audiences to visit in person — so that the image built online would translate into real presence on the track.
- Building a consistent, authentic brand identity for A1 Karting.
- Creating an emotional, engaging narrative in the brand's online communication.
- Drawing audiences into active dialogue and interaction with the brand.
- Increasing visits and genuine interest in what the venue offers.
Results
TikTok
Our approach
Growing awareness of the venue and what it offers
The goal here was to grow recognition of A1 Karting as a place that delivers excitement, adrenaline, and competition. Static posts and video showcased things like the speed and dynamics of driving, the karting school, and corporate and group events.
We built a narrative rooted in experiences and real emotion — in line with the brand's DNA. We kept underlining that at A1 Karting it's the driver who picks the kart, and that the venue is more than an ordinary track.
Building an authentic, emotional relationship with the audience
Humor posts became one of the most engaging parts of A1 Karting's communication. A light, authentic tone let us create content people don't just like, but happily comment on and share.
Humor is one of the most viral content types there is. These posts were often rooted in the experiences every driver on the track knows firsthand.
Growing audience trust and building a credible image
We produced educational content featuring Natalia Kowalska, a Polish driver racing in Formula 2. We broke down what a perfect corner looks like, busted myths about karting, demonstrated proper braking technique, and explained the "language of the flags."
That built the image of a brand that's open, helpful, and professional — one you can trust.
More visits and genuine interest in what the venue offers
The goal was to convert the online image into real visits to A1 Karting. We promoted specific products and services, including individual sessions, the karting school, corporate events, seasonal promotions, and special campaigns.
Consistent communication and authentic content turned A1 Karting into a place audiences don't just follow — they want to come, experience it, and remember it.
Dedicated video shoots on site
Shooting dedicated video at the venue let us capture what A1 Karting actually feels like. Everything was filmed right on the track, which meant we could convey the speed and dynamics of driving, show the emotion, catch the track's signature shots, and build eye-catching campaigns on TikTok and in Reels.
Video became the key format for grabbing attention — and for actually getting people to come out.