Social media communication that sets a tailor-made travel brand apart from traditional travel agencies
Educational social media communication for Getaway — +913% website visits, +362% interactions, and 1.9M organic reach between February 9, 2023 and December 10, 2024.
Our client
Getaway is a brand that specializes in putting together tailor-made trips. Its advanced tools and interactive features let you plan and book any trip in a few simple steps — a finished itinerary can be bought in a single click, and a team of experts handles every purchase and reservation on the customer's behalf.
What sets Getaway apart is the ability to tailor a trip to your own needs from A to Z — nothing like a traditional travel agency. The brand is built on complete freedom, personalization, and the role of an expert who inspires people to discover the world on their own.
The challenge
Our task was to educate audiences on the difference between a traditional travel agency and Getaway, and to win them over to a new, flexible way of planning trips.
- Running communication that builds awareness of what makes the brand and its approach to travel distinctive.
- Growing interest in creating tailor-made trips.
- Creating content that convinces audiences to try less traditional ways of putting a trip together.
Results
Getaway
Our approach
Communication that builds a sense of uniqueness
The "Fun Facts" series quickly became one of the most engaging formats on the brand's social profiles. In our short, easy-to-read posts we share intriguing facts about travel, cultures, nature, and interesting places around the world, inspiring audiences to discover the unknown.
Surprising details — unusual local traditions, hidden attractions in popular destinations, little-known historical facts — spark curiosity and invite interaction. We create this content to nudge audiences toward less conventional ways of planning travel, and it lands equally with seasoned travelers and with people who are only starting to dream about a trip of their own.
Growing interest in tailor-made travel
We set out to make the brand's communication reflect its role as a travel expert, one that inspires people to discover the world on their own. The key was presenting the services clearly, building trust, and setting the company apart from traditional travel agencies.
Expert content — pairing inspiring destinations with specific knowledge about the places themselves — is fueling growing interest in non-traditional ways of planning travel and in putting trips together yourself in the Getaway trip builder.
Non-traditional travel on your own terms
A key part of our communication is drawing a clear line between the traditional travel agency and Getaway's modern approach, which is built on complete freedom and personalization.
Our goal is to build trust as travel experts and to show that putting a trip together on your own terms — from picking the destination, through the budget, all the way to the most unusual experiences — is easy, convenient, and within everyone's reach.