Facebook and Instagram that build rare-disease awareness and expert authority
Educational social media for Fundacja Saventic on Facebook and Instagram — in six months we built a community around rare diseases: 3,418 followers on Instagram and 1,009 on Facebook.
Our client
Fundacja Saventic (the Saventic Foundation) supports patients with unusual symptoms who have spent months searching, without success, for the cause of their condition. It points them toward the right specialists and medical centers to speed up an accurate diagnosis. The organization works with experienced doctors — experts across a range of medical fields, including rare diseases.
Saventic keeps growing and regularly extends its work to new conditions in order to help as many patients as possible. It's a brand whose communication rests on education, credibility, and genuinely helping people who are ill.
The challenge
Social Lama's brief was to build a community and trust in the brand on social media — so that Fundacja Saventic could reach the people who genuinely need help getting a diagnosis.
- Building awareness of Fundacja Saventic and what it does.
- Educating the public about rare diseases and building expert authority.
- Reaching a broad audience and helping people who are ill.
Results
Our approach
Building awareness, then brand recognition
The social media communication we run is there to make clear what Fundacja Saventic actually does. Every post we publish builds awareness and makes people more alert to rare diseases.
We show audiences, in simple terms, how to use the Foundation's support step by step — so the road to the right diagnosis becomes something they can understand and actually take.
Education about rare diseases and building expert authority
On Fundacja Saventic's profile we publish posts that teach audiences about rare diseases. Drawing on the knowledge of the specialists who work with the Foundation, we make people aware of symptoms and point them to real diagnostic options.
To reinforce that expert authority, we also publish materials and articles featuring the Foundation's doctors — for example, content explaining which conditions can come with jaundice, backed by a specialist's commentary.
Reaching a broad audience and helping people who are ill
Consistent communication lifts brand recognition, which lets Fundacja Saventic reach a wider group of people who need help.
By highlighting the Foundation's expertise and experience, we build trust with audiences and encourage them to take advantage of the help it offers — including through in-depth material on specific conditions such as cardiomyopathies.
