Social media for a Warsaw property developer that builds expert credibility and supports sales
Multi-channel communication for Dynamic Development on Facebook, Instagram, and TikTok — 3.4M reach and 600k views on Facebook, plus 1.2M reach on Instagram since the start of our work together.
Our client
Dynamic Development Sp. z o.o. is a boutique property developer that has been in business since 2006. It builds high-standard housing estates, houses, and apartment buildings in Warsaw and the surrounding area, and it puts real care into the grounds around them — so they become places where local residents can rest and spend time.
The brand is built on close, personal contact with its clients, so it can meet their expectations as fully as possible. That approach became our starting point for communication that pairs a credible expert image with real support for sales.
The challenge
Social Lama's brief was to build Dynamic Development's image as an experienced expert in its field and to support the sales effort — by growing a community and trust in the brand.
- Tailoring the whole communication plan to different audiences — singles, families with children, parents of grown-up children, and investors, among others.
- Strengthening the brand's market position and building its sales potential.
- Protecting the brand's image through active moderation.
Results
Our approach
Growing the communication and moving onto TikTok
At the start, our work covered communication on Facebook and Instagram. Along the way the brand came to value our methods and our results, and handed us the TikTok account as well, while all paid activity tied to sales went to the specialists at our Good One Group. Earlier on, we had run the client's paid activity for engagement and brand image.
TikTok let us show the brand from a slightly different angle. By making a wide range of content, we reach a steadily broader audience.
Active moderation and talking with the audience
We want audiences to have the best possible picture of the developer. By getting into conversations with users, we learn their needs better and build a credible image for the brand.
Moderation also lets us catch and respond to unfriendly comments — spam or hate, for instance — that could otherwise damage the brand's image.
Video shoots — the expert and the developments
For Dynamic Development we shoot both expert-led videos and pieces that present the developments themselves. We want variety on the profile, which lets our communication reach a wider audience.
More recently we have added animations and trend-driven videos to the mix as well.
Content that supports sales of the developments
The brand's communication plan includes material designed to introduce users to Dynamic Development's projects.
This is how we set out to educate the audiences we reach and build their trust in the brand — which ultimately makes a real increase in the number of clients possible.
