Building the brands on LinkedIn, Facebook, and Instagram
Running and positioning the Volvo Car Warszawa and Dom Volvo profiles on Facebook, Instagram, and LinkedIn — personal branding, event coverage, and expert content.
Our client
Volvo Car Warszawa and Dom Volvo are authorized dealers specializing in Volvo's modern automotive solutions. With a broad lineup — including innovative electric and hybrid models — the showrooms let customers choose cars that pair advanced technology with the highest levels of safety and comfort.
Both showrooms stand out for their individual approach to each customer, support at every stage, and a consistent rollout of electromobility and sustainable-mobility solutions.
The challenge
The task was to build both brands' standing on LinkedIn, Facebook, and Instagram.
- Positioning the profiles as a leader in modern premium automotive in Warsaw.
- Personal branding for Volvo's experts and advisors as ambassadors of safety and electromobility.
- Creating a content strategy blending education, expertise, storytelling, and visual communication true to Volvo's brand DNA.
Results
Our approach
Volvo Car Warszawa — industry leader and expert
For each platform we rolled out a distinct content strategy:
- Facebook — coverage of events and community initiatives (Women in Tech, Safe Space), model launches (XC60, EX30), and practical service tips.
- Instagram — events, behind-the-scenes, and the Volvo community as reels and stories, with the aesthetics and inspiration of daily showroom life.
- LinkedIn — business networking, expert posts on safety and technology, offers for fleets and companies.
Dom Volvo — a hub for the local community
We built Dom Volvo's communication around the showroom's family, local character:
- Facebook — local and family events (EduMoto Picnic, Open Days, contests), new models, and used-car offers.
- Instagram — a family vibe, behind-the-scenes showroom life, car design and details, quizzes, and special offers.
- LinkedIn — local partnerships, CSR initiatives, and expert content for drivers and fleet managers.
Event collaboration
We ran real-time event communication — live stories coverage, dynamic video content, and collaborations with influencer-marketing agencies:
- Museum Night — live coverage and video content in partnership with the Folks agency.
- Volvo for Safety — dedicated stories and reels about the brand's safety philosophy.
- Model-Making Picnic — coverage of the event atmosphere and family activities.
- Midsommar at Dom Volvo — a 3-day presence at the event and content inspired by Swedish traditions.
“Volvo through children's eyes”
We ran a drawing contest for kids titled "What car should Volvo build, and why?" It culminated in an exhibition of the works paired with AI animations that turned the children's drawings into "living cars" on screen. We wrapped it all up with video and photo coverage on both brands' social media.
