Communication and personal branding that built psychotherapist Dorota Kobierska an expert presence on social media
End-to-end social media for Dorota Kobierska's personal brand on Facebook and Instagram — over 15.4M views on Facebook and a 1706% rise in views on Instagram since the start of the partnership.
Our client
Personal Effect is the brand of Dorota Kobierska — a psychotherapist, coach, and personal development trainer. The company specializes in supporting professional and personal growth end to end, combining a psychological approach with business and HR experience.
Personal Effect stands out for its empathetic approach, its professionalism, and its genuine communication. It's a space where clients can develop their potential, build confidence, and form relationships based on trust. Thanks to a consistent image and expert educational content, Personal Effect has become a visible destination for people looking for real change and growth in their professional and personal lives.
The challenge
Social Lama's brief was to build a consistent, authentic image of Dorota Kobierska as an expert in coaching, psychotherapy, and HR.
- Increasing recognition of the Personal Effect brand among people looking to grow.
- Building audience engagement through inspiring content on social media.
- Strengthening Dorota Kobierska's image as an authentic, trusted expert.
- Increasing the number of consultation inquiries through consistent online communication.
Results
Our approach
Building awareness of the Personal Effect brand
Our goal was to make Personal Effect more recognizable as a space that supports personal and professional growth. Across everything we published, we presented Dorota Kobierska as an experienced expert bridging psychotherapy, coaching, and HR.
We created educational posts, reels, and stories with practical tips, exercises, and reflections that helped audiences get to know themselves better and steer their own lives with intention.
Shaping an authentic image for Dorota Kobierska
We wanted the communication to show Dorota Kobierska not only as a specialist, but as an authentic, empathetic person who inspires people to act.
We used natural shots from the photo sessions and short videos that built closeness and trust. With a consistent key visual and storytelling, the brand took on a clear character, and its message became more personal and more engaging.
A visual makeover for the brand
Our client's existing profile looked fine, but it didn't stand out and it didn't capture her energy or the way she works.
We redesigned the graphics, introducing consistent colors, typography, and post layouts that sit better with her personality and the character of the brand. The new look made the feed more dynamic, eye-catching, and memorable, and the profile started working as a coherent expert calling card on social media.
Organizing the photo shoot
We came out to the client to run a cohesive brand shoot and produce photos for her social media. We worked in her own surroundings, so the frames capture the authenticity, the warmth, and the way she works with clients day to day.
The finished material gave her a library of photos that are professional without being over-styled — images that strengthen trust and keep building her personal brand online.
Growing engagement in the online community
Our goal was communication that activates audiences and invites them to interact with the brand. Regular quizzes, polls, and short challenges in stories helped build relationships with followers.
Engaging content grounded in the real problems and needs of the audience helped grow a community that identifies with the brand's values.
