Education, activation, and humor on TikTok that build expert credibility and trust in the brand
End-to-end social media for Laurastar on TikTok — 3.8M video views, 1.8M viewers, and 103 devices sold, driven by educational, engaging content.
Our client
Laurastar is a global leader in modern ironing systems, steam generators, and garment steamers. The Swiss company created the unique Dry Microfine Steam (DMS) technology, which delivers spectacular ironing results while eliminating 99.9% of bacteria and viruses and 100% of household dust. Its effectiveness has been confirmed by certified laboratories.
For over 40 years Laurastar has been building solutions that let people do more. The company puts a strong emphasis on modern, minimalist product design — appreciated by consumers and recognized with awards by independent experts in prestigious competitions. Laurastar products stand out for their high quality, proven technology, and unique, minimalist design.
The challenge
Social Lama's brief was to build an engaged Laurastar community on TikTok and real trust in the brand.
- Educating customers and building the image of an expert in garment care.
- Growing interest in buying Laurastar devices.
- Creating engaging content for a product people associate strictly with a chore, not a pleasure.
Results
TikTok
Our approach
Education that builds an expert image
In this pillar we share practical garment-care advice — from using Laurastar devices properly to effective ways of disinfecting fabrics, so materials stay hygienic and last longer. We also answer followers' questions straight in the comments: which steam generator to pick for net curtains and drapes, or how to look after it.
The tips reach people looking for ironing first aid as well as those who already have real experience with the product. That way we educate the audience and the future customer at once, building the brand's professional standing and its expert, credible image.
Activation that moves people closer to buying
A key part of the communication strategy was activation content that drew users into discussion and interaction under the posts. We built a space for exchanging opinions and getting involved — viewers ask outright about prices and the availability of specific models, and the brand replies right away.
That kind of direct, transparent communication lifts the brand's visibility and image, and at the same time genuinely moves the audience closer to a buying decision.
Humor that turns a chore into a pleasure
Ironing reads as a chore, never a pleasure — so we build Laurastar's material around a humorous concept, using the latest trends, popular filters, and TikTok's dynamic templates.
We also reply to user comments with dedicated videos, showing the product in natural, stylish interiors — light, entertaining content that fits the platform's character.
