Premium restaurant and catering communication in Warsaw's Royal Łazienki Park that builds a top-of-mind position
Social media management for Belvedere Restaurant — an average of 75,718 views and 28,959 reach per month, with a 92% recommendation rate on Facebook.
Our client
Belvedere is a restaurant with a firmly established position, built over 30 years in business. It is a place of deep tradition, known across Poland and Europe, listed in guides such as Michelin and awarded the highest distinction — "five sets of cutlery" — by the "Poland 100 Best Restaurants" guide for 2020. The restaurant sits in the prestigious setting of the Royal Łazienki Park and is a byword for refined, original culinary creations.
The kitchen is led by Head Chef Tomasz Łagowski — a finalist in numerous culinary competitions in Poland and abroad (including Bocuse d'Or Poland 2015), named "Discovery Chef of the Year 2018" by the Poland 100 Best Restaurants guide, and a regular expert guest on television. Because he keeps setting new trends in the restaurant industry, guests are guaranteed culinary experiences at the highest level in every respect.
The challenge
Social Lama's brief was to run Belvedere Restaurant's social media end to end — built on the concept of "Royal experiences and creations with soul," shaping a brand that reads as prestigious yet within reach for an aspiring audience.
- Building an engaged community that keeps coming back and shares its good culinary experiences with family and friends.
- Attracting new customers who visit the restaurant on weekdays as well.
- Building awareness of Belvedere as a prestigious restaurant that is still within reach for an aspiring audience.
- Working toward a "top of mind" position among premium restaurants.
Results
Belvedere
Our approach
Royal experiences and creations with soul
We built the communication on the concept's four pillars: the royal setting of the Royal Łazienki Park, service of the highest standard, exceptional and unforgettable experiences, and Belvedere's 30 years of history. It's one coherent platform that organizes every message the brand sends.
For us, "creations with soul" are more than dishes — they are a promise of culinary experiences at their best, across many levels of flavor. The soul comes from people: the restaurant's team, full of passion, giving the work everything they have.
The Head Chef as the face of the brand
We also built the restaurant's image around Head Chef Tomasz Łagowski — a perfectionist with a passion for the highest standard of work and the best possible ingredients. His cooking is a fresh take on the classic flavors of Polish cuisine, with international accents.
We put his recognition and track record to work — from the Bocuse d'Or and "Chef's en or" finals to the "Discovery Chef of the Year 2018" title and collaborations with brands like Vogue, Moët, and Dom Pérignon — to reinforce the brand's expert, premium message.
A consistent Instagram feed
We handled the communication and the look of the Instagram feed — a visually consistent run of food shots, dining-room details, and plated compositions that carries the restaurant's premium character.
We built the feed so that every post reinforced the "royal experiences" concept and kept the quality of the message high across the whole profile.
Graphic creatives for the Bellunch offer
For the Bellunch lunch offer we produced a series of graphic creatives presenting each new rotating menu — a starter, a main course, and a dessert, with a matching wine.
The creatives paired appetizing food photography with elegant, minimal typography in line with the brand's identity, and presented the offer in an approachable but still premium form.
Video production and Reels
Video rounded out the communication, published as Reels — dynamic shots of dishes, products, and the kitchen at work, cut for the vertical format and the language of social platforms.
The videos built reach and engagement, taking viewers behind the scenes at the restaurant and drawing in new audiences with an appealing, mobile-first format.
