Expert communication on Facebook and Instagram that turns the fight against food waste into sales
Running FoodSaver's Facebook and Instagram — in six months, 588 conversions worth over PLN 328k and a community of nearly 11k followers.
Our client
FoodSaver makes vacuum sealers — appliances that pull all the air out of packed food and create vacuum conditions inside. Food holds its color, taste, and smell for longer as a result. It was the first appliance sold specifically for storing food under vacuum.
The brand's core mission is keeping food fresh for longer and fighting food waste — the #LessWaste idea sits at the center of the relationship FoodSaver builds with its community.
The challenge
Social Lama's brief was to build an engaged community and trust in the FoodSaver brand on Facebook and Instagram — so that a vacuum sealer would stop being just a piece of equipment and become part of a conscious, less wasteful lifestyle.
- Spreading the #LessWaste idea and educating audiences about the benefits of using vacuum sealers.
- Building a market-leading position in the vacuum sealer category.
- Reaching people interested in healthy living in an engaging way.
Results
FoodSaver
Our approach
Education and an expert image
On FoodSaver's profile we build the image of an expert in vacuum packing. We publish content that explains how vacuum packing works, the real benefits it brings, and how best to store particular kinds of food.
Expert advice on the sealers and on the food they pack positions the brand as a guide rather than just a seller — and that keeps audiences coming back to FoodSaver for knowledge they can trust.
Building a market-leading position
We run the brand's communication so that it reinforces its lead in the vacuum sealer category. We show products that are both good-looking and innovative, which is what sets them apart from the competition.
We put specific models front and center — like the VS5910X vacuum sealer — alongside what they do better, so the audience sees right away why FoodSaver sets the standard in its category.
Engaging content that boosts visibility
We create content that doesn't only sell — above all it gets the community active. In our communication we combine inspirational posts, lifestyle posts, and posts that ask directly for interaction.
Engaging questions — like "which dish deserves to be vacuum sealed?" — turn followers into active participants in the conversation and lift both the brand's visibility and its image.
Fighting food waste as the core of our communication
FoodSaver's core mission — keeping food fresh for longer and fighting food waste — runs through everything we say. We spread the #LessWaste idea and show how vacuum packing genuinely cuts down on the food people throw away.
We reach people interested in healthy living and show them that food kept fresh for longer means less waste and real savings — because with FoodSaver we "seal up for the fight against waste."