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Electronics & Appliances

We don't tell you how we do social media for electronics and appliances. We show you — everything below is real creative from our campaigns.

Product education
Video content
Turning tech into real benefits

WHY IT WORKS

WHY IT WORKS

  • Product education
  • Video content
  • Turning tech into real benefits

Electronics and appliances is a category where consumers want more than inspiration — they want concrete information that makes the buying decision easier. On social, the key roles are education, showing off functionality, and demonstrating real everyday uses of the product.

Per the Gemius “E-commerce in Poland 2025” report, 75% of Polish internet users shop online, and electronics and appliances are among the most-purchased categories. That means brands here should lean into accessible communication, compelling video formats, and content that helps people understand the tech and choose the right product with confidence.

PORTFOLIO

HERE'S HOW IT LOOKS IN THE FEED

100% REAL CREATIVE
Frame from an iRobot humor video, a green parrot indoors with the green iRobot mark over the centre
iRobot creative asking whether dogs get stressed by vacuuming
iRobot Polska post introducing the Roomba MAX 775 Combo
Frame from the "Find Your Roomba" YouTube video about a robot for dog owners
11Mviews on TikTok
742kviews on YouTube
+7.9knew subscribers on YouTube
A robot vacuum on a wooden floor
We have worked with Social Lama on TikTok and YouTube for close to two years, and we recommend them without reservation. The team stands out for its knowledge and expertise, and for treating us as true partners — we can always count on their commitment, responsive communication, and real support in reaching our goals.
iRobot
CASE STUDYiRobot — humor and education that build a brand on YouTube and TikTokVIEW CASE STUDY

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