Expert communication on LinkedIn and Facebook that builds a leadership position in the green transition
Expert communication for ENGIE Polska on LinkedIn and Facebook — nearly 264k post views and 5,375 reactions on LinkedIn in a year, building the brand's image as a leader in the energy industry.
Our client
ENGIE Polska is a company specializing in sustainable energy solutions. With advanced technology and flexible services, it lets businesses deploy effective solutions for renewable energy and for managing energy in their buildings. The offering covers the full range of services — from photovoltaics to smart energy management systems.
What sets the brand apart from traditional energy suppliers is how closely its solutions are matched to each client's needs, full support at every stage of a project, and an innovative approach to the energy transition.
The challenge
Social Lama's brief was to build ENGIE Polska's position on LinkedIn and Facebook and strengthen its image as a leader in the energy industry.
- Getting the brand's profiles on LinkedIn and Facebook positioned right and building its image as a leader in the energy industry.
- Personal branding — building the personal brands of the company's experts.
- Creating a content strategy that covers education, expertise, and sales, together with the visual communication to match.
Results
Our approach
Expert communication on LinkedIn
To grow the brand's recognition on LinkedIn effectively, we rolled out a strategy built on a mix of messages. The main pillar was sustainability and the environment — we showed the modern technology and environmental practices the brand puts to work.
The second area was education and industry knowledge: expert articles and analyses covering the latest innovations and trends in energy. The third — industry activity and work with local communities: coverage of key industry events such as conferences and trade fairs, plus a spotlight on joint projects with clients and partners supporting the green transition.
Education and local engagement on Facebook
On Facebook we built the strategy around getting involved in local events — taking part in initiatives that engage communities, support social causes, and promote sustainability, building relationships with residents and organizations.
In parallel we created approachable educational content explaining the basics of energy, energy efficiency, and sustainability. We also showed off the brand's work with preschools, schools, local governments, water utilities, and other organizations on joint green initiatives.
Building the experts' personal brands
As part of the personal branding strategy on LinkedIn, we strengthened the image of ENGIE Polska's experts as leaders in the energy industry. We developed the published content from their media statements and industry sources, which let us highlight their knowledge and experience authentically.
With consistent communication we raised the profile of key people in the company, building their authority and the audience's trust — and strengthening the image of the whole brand along the way.
Training the team in expert communication
As part of the work supporting personal branding on LinkedIn, we ran a group training session for the executive and management team on running personal profiles professionally and communicating expertise effectively on the platform.
Participants learned how to increase the visibility of their content and worked out standards for posting and interaction, which translated into more consistent, more effective image-building for them and a stronger ENGIE Polska brand.
Supporting sales
On the sales side we published posts promoting specific investment offers, tuning the language to the way LinkedIn works. Every message carried a clear CTA encouraging people to get in touch and underlined the unique value of the investment, setting it apart from the rest of the market.
We also ran posts on the benefits ENGIE offers clients — flexible financing solutions, end-to-end handling of renewable energy projects, and energy management services. With a consistent, engaging content strategy we raised interest in the offering and supported the sales effort.
