Expert LinkedIn for a logistics leader that delivered +800k views in 19 months, all organic

For this partnership we create high-quality expert content in English, published on LinkedIn and tailored to an international audience. We focus on building the brand's image as an industry leader and on engaging a professional community with substantive, genuinely useful posts.

We built the communication around original series: "Xperience30" for the company's 30th anniversary on the Polish market, "Route to results" showing concrete routes to success in logistics, the "FMvolution" theme (Revolution + FM) on the role of modern technology, and "No chaos, just flow" on how FM Logistic minimizes stress and chaos in the supply chain.

A key pillar of the communication was positioning FM Logistic as the first-choice operator for sustainable supply chains. We published material showing the brand's responsible approach to logistics — from strategic partnerships to solutions that cut its carbon footprint.

We turned the green supply chain theme into concrete stories: the energy efficiency of the facilities, photovoltaic installations and heat pumps, or load consolidation that reduces CO2 emissions — content that built the brand's image as an environmentally conscious partner.

We gave a separate strand of the communication to cross-dock and VAS services — and to the company's work for the fashion, pharma, beauty, and retail sectors. We showed how the flexible cross-docking model complements classic warehousing, speeding up transshipment and distribution with no needless delays.

We aimed the content at retail and wholesale — manufacturers, distributors, and retail chains in FMCG, pharma, beauty, and pet food — and to clients interested in co-packing, co-manufacturing, and e-commerce shipping straight to the end customer.

We carved out a dedicated series about the people who work there, showing both their professional and their personal side — the deep experience that drives the company forward, and the passions and interests that give the organization its distinctive character. In doing so we underline that FM Logistic's greatest asset is its people, which builds its standing as a trusted employer.

Employer branding communication opened up new business opportunities for employees — which is why, during the partnership, we ran one-on-one training for the management team. We also give regular visibility to the brand's experts, including the Commercial Director, the transport and operations directors, and the business development managers who comment on industry topics on social media.

Alongside the organic communication, we ran paid campaigns supporting the most important posts — targeted precisely at decision-making roles in retail companies with more than 51 employees. Among other things, we promoted episodes of the "Logistyczni" ("Logistics People") podcast and material on intermodal transport.

On an ad budget of 14,500 PLN, the campaigns delivered 324,000 post views, 317,000 video views, and 2,000 clicks and visits to the website.