Communications advisory that supported event promotion in the demanding field of national security
Facebook and LinkedIn communications advisory for Kongres Bezpieczeństwo Polski in Rzeszów — an event that brought together almost 4,000 attendees and over 2,000 speakers.
Our client
Kongres Bezpieczeństwo Polski is one of the key events devoted to national security, defense, and strategic cooperation. In 2026 the Congress was held in Rzeszów, bringing together people from public administration, politics, the military, the expert community, business, and the new technology sector.
The Congress is a space for discussing the most important challenges to the security of Poland and the region — from defense and national resilience to cybersecurity, innovation, and international cooperation. Its expert-led character and tightly defined audience mean the event's communication has to strike a balance between substance, the weight of the subject, and a message people can actually engage with.
The challenge
The key challenge was promoting the event effectively to a tightly defined audience — people connected to the national defense community and figures from the world of politics.
- Building visibility for the event in a demanding subject area.
- Adapting the communication as the pace of preparations shifted.
Results
Kongres Bezpieczeństwo Polski
Our approach
Advisory and strategic support for promotion
Social Lama's work with Kongres Bezpieczeństwo Polski centered on strategic support for the promotion of the event, held in Rzeszów in 2026. The main area of our advisory work was the Congress's communication on Facebook and LinkedIn, but our recommendations covered the event's social media presence more broadly, along with the work that supported its visibility among key audiences.
Throughout the collaboration we took part in status meetings, worked through current communication needs, and proposed changes and new ideas that could be put into practice in the social media work.
That made Social Lama an advisory partner supporting consistent, up-to-date, and effective promotion of Kongres Bezpieczeństwo Polski.