A TikTok profile that built a community and 7.2M video views around clean air
We've run Stadler Form's TikTok communication since February 2024 — 107 videos published, 7.2M video views, and 2,118 engaged followers around clean air and Swiss design.
Our client
Stadler Form is a Swiss brand founded in 1998 by Martin Stadler, specializing in the design, manufacture, and sale of innovative household appliances. It is an expert in clean-air solutions — elegance, functionality, and standout design are the defining traits of its products, which work not only as practical tools but as pieces of contemporary interiors.
The brand makes products meant to make life colorful and joyful — in practice, that means attractive and functional solutions. Available in over 50 countries, Stadler Form products are built for people who value a healthy climate at home and the beauty of the objects around them.
The challenge
Social Lama's brief was to build an engaged community around Stadler Form on TikTok — and real trust in the brand.
- Running regular communication and growing brand recognition.
- Building the brand's community through active moderation.
- Positioning the brand as an expert and a market leader in its category.
Results
TikTok
Our approach
Regular communication and building brand recognition
We set up and run Stadler Form's TikTok profile to grow the brand's reach and recognition among a new audience.
The communication runs on a mix of video — we publish educational, lifestyle, and product material alongside humorous and trend-driven clips, to spark interest and reach the widest possible audience.
Active moderation and community building
To stay closer to the audience we don't just publish engaging content — we also moderate actively, both internally (on the brand's profile) and externally (commenting on other users' posts).
We reply to comments and mentions, which is how we lift the brand's visibility and genuinely respond to what its audience needs.
The brand as an expert and market leader
One of the main goals of our communication is to present Stadler Form as an expert in its field — in the videos we lean on the quality and the look of the products, the very things that set them apart from the competition.
On the profile we educate the audience about the brand's products and share expert advice, for example on looking after air quality at home.
Video production for TikTok
We produce video for TikTok across four categories: product, lifestyle, educational, and trend-driven.
Some of the material we shoot and edit ourselves, and some we commission from UGC creators — which keeps Stadler Form's communication varied in style and naturally authentic.
Photo shoots with models
As part of the partnership we produced two photo shoots for the brand, both with a sporty feel. The first we shot in a rented studio with a pair of professional fitness models.
The second we shot in partnership with Yoga Beat Studio — this time around yoga and relaxation, with yoga instructors demonstrating poses. The studio has also added "aroma yoga" to its offering, sessions that use Stadler Form devices.
