Facebook and Instagram communication that builds kitchen-expert authority and real sales
Running Kohersen's Facebook and Instagram generated 613 conversions worth over PLN 313k in total, plus a community of more than 20,000 followers.
Our client
Kohersen is a brand of high-quality kitchen equipment and accessories — a byword for innovative technology wrapped in modern design. The brand draws on years of experience gathered in the best kitchens in Poland and abroad, and that experience produced a one-of-a-kind product range that lets people discover their culinary talents.
The Kohersen range covers small kitchen appliances as well as pots and pans. High-end equipment makes preparing meals quick and enjoyable — and the range is put together so anyone can use it, whatever their level of cooking skill, from a beginner to an expert.
The challenge
Social Lama's brief was to build a community around the Kohersen brand, and trust in its products, on Facebook and Instagram.
- Running varied communication and setting up collaborations.
- Highlighting the quality of Kohersen products and what sets them apart.
- Building relationships with the audience by sharing engaging content and recipes.
Results
Kohersen
Our approach
Building kitchen-expert authority
On the Kohersen profile we strengthen the brand's expert image by publishing food-focused posts and practical kitchen advice — how to deal with a burnt pot, for instance — and by answering the questions our audience asks.
Content like this educates the people we reach and builds their trust in the brand — Kohersen stops being just a seller of equipment and becomes a guide to the kitchen.
Activating and engaging the audience
To build a community around the brand we lean on posts that draw users in and invite interaction — reaction polls, text graphics built around a question worth answering, and posts with inspiration and recipes for all kinds of dishes.
This kind of content turns followers into active participants in the conversation about the brand, and it genuinely grows the profile's reach and visibility.
Building sales potential directly
By pulling all the communication goals together, we work to grow the brand's popularity, which in turn translates into sales of Kohersen products. By giving users room to interact and share their opinions, we boost both the brand's visibility and its image.
Appetizing lifestyle content built around Kohersen products is meant to move the audience closer to a purchase — not just to build reach.
Product photo shoots
Photo shoots for Kohersen focus mainly on a lifestyle take on the brand's products in the kitchen. The shots are taken without models — the equipment itself is always the center of attention.
Styled frames show the products in a natural, at-home setting, which makes it easier for people to picture Kohersen equipment in their own kitchen.
Video with the brand ambassador
Video for the brand focuses mainly on recipes made with Kohersen products. Some of the material is shot with the brand's ambassador, Dariusz Baryga.
The video format lets us show the equipment in action — during real cooking, with real dishes being made — which reinforces the brand's expert image further still.
