Social media moderation, promotions, and contests that build trust in Poland's favorite supermarket
End-to-end social media for POLOmarket — 158,706 fans and 46,370 reactions on Facebook, plus 30M video views from the video campaigns.
Our client
The POLOmarket Group is the largest Polish supermarket chain. The company started in 1997 with 27 stores and today runs more than 280 modern locations across Poland, with over PLN 3 billion in net revenue in the last 12 months. POLOmarket stores draw nearly 9 million customers a month, and the Group employs 5,500 people.
The brand holds the Laur Konsumenta (Consumer Laurel) emblem in the "Discovery" category — an award given to only a handful of brands, decided in part by strong interest and a marked rise in popularity among consumers across Poland.
The challenge
Our job was to build an engaged community and trust in the POLOmarket brand on social media.
- Active moderation that builds the image of Poland's favorite supermarket.
- Growing interest in shopping at POLOmarket.
- Running extra activations — contests — that engage the brand's regular fans.
Results
POLOmarket
TikTok
Our approach
Active moderation that builds trust
For us, moderation means monitoring conversations with customers as they happen and taking part in them — a way to manage the brand's image and build relationships. It gives POLOmarket, already a part of its customers' everyday lives, a unique chance to become their favorite place to shop.
We reply in two hours or less, showing that the supermarket "listens" and "is there" — whether the question is about the product range or about how the Frikasy loyalty program works.
Growing interest in shopping at POLOmarket
For our customers, social media is the tool that keeps them up to date with POLOmarket's latest offers. We post current promotions there on a regular basis, including the weekly sales flyers, which are easy to browse anywhere, anytime.
That way nobody following our social media misses a deal or an attractive offer available in our stores.
Contests that engage regular fans
Faced with growing competition in the market and the need to build loyalty among audiences, running extra activations — contests among them — became one of the key parts of our strategy for POLOmarket.
Initiatives like these strengthen the bond between the brand and its regular fans and invite interaction, which translates into higher engagement and visibility across the brand's channels.
