Influencer marketing
Influencer marketing lets brands build credibility, engage audiences, and reach new target groups that ads alone rarely touch. We shape campaigns around your business goals — from awareness through education to sales support — and run the whole thing with creators end to end: strategy, influencer selection, campaign coordination, and analysis of the results.
HOW WE WORK
- 01
Creator selection
We pick influencers by brand fit and real community engagement — not by follower count alone.
- 02
Campaign
We shape the partnership strategy, brief the creators, and make sure the content is authentic and on-brand.
- 03
Relationships
We build long-term relationships with creators — recurring collaborations work better than one-off pushes.
PART OF THE GOOD ONE GROUP
Effective influencer marketing is a great deal more than a one-off post from a creator. What counts is picking people who genuinely fit the brand, and a relationship that outlasts a single campaign — which is why we joined forces with Folks, an agency built around authentic relationships between brands and the people who follow them.
Folks
- Creator network
- Briefing and negotiation
- Content production
- Settlement and reporting
Social Lama
- Campaign strategy
- The brand's content and social media
- Fit with everything else the brand says
- Analysis of the results
For a brand that means one campaign run end to end in one place, consistent with everything else the brand is saying, plus access to every capability in the Good One Group — social and content, SEO and performance, PR, employer branding.
One partner. Many capabilities. BETTER WORKS.
PROOF
Creators who deliver
Let's do this together
Tell us about your challenge — we'll show you how we can help.