The Social Lama blog
What works in social media — and why
Campaign teardowns with the numbers left in, not trend roundups. Everything here was tested on our own clients first.
SEOGoogle has officially tied social media to SEO. What does that mean for your business?Google Search Console now lets you officially link your social profiles (Instagram, TikTok, X, YouTube) to your website. This isn't a gimmick – it's a signal that in Google's eyes, social media and SEO are already one ecosystem. Companies that don't connect the two risk losing visibility in search results and in AI answers. If you don't have the time or the resources to handle it, Social Lama will do it for you.
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SEOŁukasz PłocińskiGoogle has officially tied social media to SEO. What does that mean for your business?Google Search Console now lets you officially link your social profiles (Instagram, TikTok, X, YouTube) to your website. This isn't a gimmick – it's a signal that in Google's eyes, social media and SEO are already one ecosystem. Companies that don't connect the two risk losing visibility in search results and in AI answers. If you don't have the time or the resources to handle it, Social Lama will do it for you.READ POST
SEOŁukasz PłocińskiLinkedIn Premium – Is the paid version worth it?In today's professional digital landscape, LinkedIn is no longer just a virtual business card or a place to keep your CV online. It has become a key tool for building business relationships, for recruitment, and for picking up knowledge. For plenty of people on the free version, the basic features are enough for the occasional scroll through the newsfeed. But the moment your ambitions grow and your goals get more specific — whether in sales or in your career — the question of LinkedIn Premium comes up on its own.READ POST
MarketingSocial LamaInfluencer vs. UGC creator – what's the difference?In online marketing we keep running into the terms “influencer” and “UGC creator” (User-Generated Content). Both roles revolve around making content, but they differ in their goal, their scope, their relationship with brands and the way they reach an audience. Choosing between an influencer and a UGC creator comes down to a company's marketing strategy. What is an influencer? An influencer is someone who builds their own community on social media and, thanks to that recognition, influences what their followers decide to do.READ POST
SEOŁukasz PłocińskiWhy isn't my Instagram indexed by Google?There can be several reasons why your Instagram posts don't show up in Google search results: You have a personal account rather than a professional one. Only business or creator accounts get indexed. Check in your account settings whether you have a professional profile switched on. Your account is set to private. It has to be public for Google to reach it.READ POST
SEOŁukasz PłocińskiHow to set up your Instagram profile for Google indexing — A GUIDEWant your Instagram content visible not just to your followers but to Google users too? What follows is a practical guide to getting your profile and posts ready for the new reality, in which Instagram is starting to be indexed by the search engine. You'll learn how to optimize your account, set the right privacy options, look after captions, hashtags and alt text, and how to monitor the results.READ POST
MarketingŁukasz PłocińskiCan your Instagram posts show up in Google results?Can your Instagram posts show up in Google results? Until recently that was rare, but the breakthrough has arrived. As of July 10, 2025, Instagram officially lets Google index public content from professional accounts (business and creator). That means photos, videos and Reels from those accounts can turn up in Google – alongside websites, blogs and YouTube videos.READ POST
AdvertisingSocial LamaTop 6 industries for influencer marketingInfluencer marketing today is a great deal more than a campaign on Instagram. In a well-run strategy it can beat paid social — provided the brand understands how context, trust and the power of a community actually work. In some industries, working with creators is already a fixed part of the marketing funnel. In others, it is still treated as a bolt-on “for reach.”READ POST
AdvertisingSocial LamaEmployee advocacy – how to talk about work your own way (and why it's worth it)Have you ever thought that your presence online could help your company reach more people? Employee advocacy comes up more and more often, but what does it actually mean, and why are more and more companies adopting it? In theory: imagine posting a photo from a team training session on LinkedIn, writing a few sentences about an inspiring project you've just finished, or simply sharing a company post with a short comment: “great to be part of this team!”READ POST
Social mediaSocial LamaSocial media management – how do you manage your presence effectively?In the age of digital transformation, social media management has become a fundamental part of the marketing strategy of every company that wants to build a strong position in its market. Social media is a powerful communication tool for a brand that knows what it is doing: it lets you deliver information in the right form and at the right time for the audience, while raising brand awareness and building lasting relationships with customers. Social media marketing today demands more than an online presence. Above all it demands a strategic approach that accounts for business goals, the specifics of the target audience and the fast-moving trends in social media.READ POST