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MarketingSocial LamaA trip through social media: how should the hotel industry use it?Hospitality sells its product sight unseen. Why? Nobody drives around the candidate properties to judge, before picking the perfect one, how comfortable it is, what surrounds it, how it sits in relation to the local attractions. Especially when the trip is abroad. So the choice comes down to whatever information we can find about a given hotel — and today that information comes above all from the internet, and from social media in particular.READ POST
Social mediaSocial LamaReels or photos – how to sell more effectively on Instagram?Seeing your numbers drop even though you post on Instagram regularly? Use short videos – Reels – to reach thousands of people in your target audience, which in turn will help you improve your sales results! In this article you'll find out, among other things: what defines Reels? how do you use them to build a strong company image on Instagram?READ POST
Social mediaSocial LamaThe business potential of Facebook GroupsA brand profile on Facebook is now both a standard and a necessity for anyone who wants to reach their customers and not waste their market potential. But if you want to do it effectively – and with it improve sales results, get ahead of the competition and build the image of a leader – it's worth thinking about starting a Facebook Group. A Facebook Group isn't the same thing as a fan page, but what they have in common is support for your business.READ POST
Social mediaSocial LamaHow do you contact Facebook support?Every social media specialist runs into technical problems at work. They happen on Facebook too — on Pages, in Business Managers and on ad accounts alike. How do you reach the platform's support to get a problem solved? Talking to our clients, we're often asked whether it's possible to email the platform or call a hotline to speak to an agent.READ POST
MarketingSocial LamaFacebook Lead Ads – get a direct line to your potential customer. Why collect contacts through Lead Ads on Facebook?Facebook Lead Ads – winning customers through contact forms – does it actually work? How do you tune this type of ad so it catches the eye and gets a potential customer to reach out? What makes Lead Ads on Facebook different? Why find out whether lead generation ads work in your industry?READ POST
MarketingSocial LamaSocial Lama — our 2021 in reviewJanuary is the season for wrap-ups, reckonings and sharpening next year's goals. Only once all that is done can you sit down in front of a screen with a clear conscience and present the llama year 2021 to a wider audience. Which is how March caught up with us — but better late than never, so come on in! And what the wrap-up tells us is that February formally opened the Chinese Year of the Tiger, and yet 2022 is shaping up to be the Year of the Llama.READ POST
Social mediaSocial LamaHow do you run a legal Facebook contest?Plenty of people online are looking for an answer to the question in this article's title: how do you run a legal contest on Facebook? In practice they don't only mean running it within the law, but also (and maybe above all) within Facebook's own rules. What should you keep in mind if you don't want to get on the wrong side of the platform's admins? Read also: current image dimensions on Facebook Contests decided by a prize draw have to be registered with the Krajowa Izba Skarbowa — otherwise they are illegal.READ POST
Social mediaSocial LamaCurrent Facebook image dimensionsEvery so often Facebook changes the image sizes you're supposed to use, on a Page for instance. It happens often enough that users check the guidelines as often as once a month. Let's look at the current Facebook image dimensions. See also: Facebook Page management. Facebook often changes its recommended image sizes.READ POST
AdvertisingSocial LamaHow to prepare a holiday marketing campaign on social media?Does a holiday marketing campaign make you think of December? For marketing people it's the other way around. Everyone knows the joke about playing “Last Christmas” in the middle of summer and shouting “first!” – but for people who work in marketing, thinking about the holidays a few months ahead isn't a gag, it's reality. November and December are a hot selling season, but if you want them to work as hard as possible you have to take care of the holiday campaign well in advance – at the end of the year the priority is selling, and by then it's far too late to be planning.READ POST