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AdvertisingSocial LamaTop 6 industries for influencer marketingInfluencer marketing today is a great deal more than a campaign on Instagram. In a well-run strategy it can beat paid social — provided the brand understands how context, trust and the power of a community actually work. In some industries, working with creators is already a fixed part of the marketing funnel. In others, it is still treated as a bolt-on “for reach.”READ POST
AdvertisingSocial LamaEmployee advocacy – how to talk about work your own way (and why it's worth it)Have you ever thought that your presence online could help your company reach more people? Employee advocacy comes up more and more often, but what does it actually mean, and why are more and more companies adopting it? In theory: imagine posting a photo from a team training session on LinkedIn, writing a few sentences about an inspiring project you've just finished, or simply sharing a company post with a short comment: “great to be part of this team!”READ POST
AdvertisingSocial LamaHow to write an effective marketing brief: a step-by-step guideA marketing brief is the key document that sets out the detailed information about a marketing campaign — its goals, its strategy and the client's expectations. Prepared properly, a brief lets an ad agency or a creative team get the work done efficiently and removes the risk that what the project is meant to do gets read the wrong way. A well-written advertising brief shapes the success of your campaign, keeping the message consistent and the work effective. If you want to raise brand awareness, drive sales growth or build strong brand communication, you need to make sure the document contains the key information, tailored to the project and to the specific industry.READ POST
AdvertisingSocial LamaHow do you sell on social media during Black Friday?Black Friday is now a fixture in the calendars of shopping lovers and most business owners alike. Consumers hunt for the best deals, and brands outdo each other on discount offers. How do you prepare effectively for Black Friday on social media? There's a lot of competition at this time of year – even stores that only run the odd promotion across the whole year announce a sale.READ POST
AdvertisingSocial LamaLAMÓWKA – spookily good Halloween creativesWelcome to another edition of “Lamówka”, where we share the freshest marketing news! Today, still in the spirit of the Halloween just gone, we've got a few “horror-filled” items for you. Let's begin! 🦙 Halloween RTM campaigns from brands 🦙 To open, a bit of fun with terrifying Halloween: creative real-time marketing (RTM) campaigns from brands. We'll start with ideas from our own backyard, Poland: 👻 First up, the design agency Diea, which isn't scared of any project!READ POSTAdvertisingSocial LamaLAMÓWKA – Instagram revolutions in the DMsWe've got another round of the freshest news from the world of social media! Ready? Here we go! 🚀 Meta is betting on online safety! 🔐 Meta is taking another step toward protecting users! You can no longer screenshot disappearing messages in Messenger and Instagram. The new feature is meant to stop people from sharing intimate content. On top of that, accounts showing inappropriate behavior will have their contact with minors restricted.READ POST
AdvertisingSocial LamaTikTok changed the rules of the marketing game — but what now?From the moment it launched, TikTok has earned the status of not just an entertainment phenomenon but a key player in the social media market. The platform has revolutionized the way we spend time online, pulling in millions of users worldwide, younger generations above all. Its effect on marketing is just as significant — it is changing the way brands build a presence and engage an audience.READ POST
AdvertisingSocial LamaThe white bear invites you to… advertise on social mediaCan the recent viral about the costumed bear on Krupówki, Zakopane's main drag, teach us anything about… social media? The clip of the bear demanding a fee for the use of its image echoed all across the internet, and countless real-time marketing posts flooded Monday's feeds, our client's included: Source: a post by the Vobis.pl brand on Facebook. The whole thing got us thinking, though: those photos with the bear look a bit like…READ POST
AdvertisingSocial LamaHow to prepare a holiday marketing campaign on social media?Does a holiday marketing campaign make you think of December? For marketing people it's the other way around. Everyone knows the joke about playing “Last Christmas” in the middle of summer and shouting “first!” – but for people who work in marketing, thinking about the holidays a few months ahead isn't a gag, it's reality. November and December are a hot selling season, but if you want them to work as hard as possible you have to take care of the holiday campaign well in advance – at the end of the year the priority is selling, and by then it's far too late to be planning.READ POST