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MarketingSocial LamaInfluencer vs. UGC creator – what's the difference?In online marketing we keep running into the terms “influencer” and “UGC creator” (User-Generated Content). Both roles revolve around making content, but they differ in their goal, their scope, their relationship with brands and the way they reach an audience. Choosing between an influencer and a UGC creator comes down to a company's marketing strategy. What is an influencer? An influencer is someone who builds their own community on social media and, thanks to that recognition, influences what their followers decide to do.READ POST
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Łukasz PłocińskiCan your Instagram posts show up in Google results?Can your Instagram posts show up in Google results? Until recently that was rare, but the breakthrough has arrived. As of July 10, 2025, Instagram officially lets Google index public content from professional accounts (business and creator). That means photos, videos and Reels from those accounts can turn up in Google – alongside websites, blogs and YouTube videos.READ POST
MarketingSocial LamaThe best Instagram hashtags to grow your reach on social mediaHashtags on Instagram are one of the most effective ways to grow your reach and get in front of new audiences without paying for ads. According to the latest research, posts with well-chosen hashtags can pull up to 70% more reach than posts with no tags at all. In a world where Instagram's algorithm keeps getting stricter, using hashtags well can be the key to a successful social media strategy.READ POST
MarketingSocial LamaHow to write an effective Instagram bio that grabs attention?Your Instagram bio is a virtual business card that lets people on Instagram work out quickly who you are and what you do. In that short description you can present your personal brand, your business or your interests, and invite new audiences to interact. A good bio deserves some thought, because it is the first point of contact with potential customers and followers.READ POST
MarketingSocial LamaHow to adapt your profile to Instagram's new photo formatUntil recently Instagram meant square photos. That format is what gave user and brand profiles their consistent, tidy look. Now the platform has rolled out a new one – the optimal size for feed posts is a 4:5 ratio (1080 x 1350 px). Why is it worth posting photos in 4:5? A bigger format means more room for content!READ POST
MarketingSocial Lama"Lamówka" – your source for the freshest news from the world of social mediaSummer is over, the kids have started a new school year, and students will be back in lecture halls any day now. We don't have pencil cases to pack, but we're starting a new series on the blog all the same – "Lamówka" 🦙 What is it? A series that keeps you up to date with the latest trends, changes and fun facts from the world of social media.READ POST
MarketingSocial LamaInstagram Is Saying Goodbye to Guides – What Now?We all know the social media world moves fast, and yet it always manages to surprise us somehow. Instagram has announced that at the end of 2023 it is saying goodbye to Guides on its platform – the tool that let you group content by topic and turn a profile into a kind of mini-blog. So what do you use instead?READ POST
MarketingSocial LamaInstagram Reels or TikTok? Which platform is better for your brand? Tips, differences and tricksThe online marketing world grows fast, day after day. Social platforms keep outdoing each other with newer features and conveniences for users and for business profiles. The latest revolution — short-form video — has without a doubt become an inseparable part of everyday life. Front and center in that revolution are two of the most important social platforms of our time: TikTok and Instagram.READ POST
MarketingSocial LamaThe social media marketing funnel – how to build one that sells moreThe key to success in any business is working to a chosen strategy and following the plan through. How do you do that in marketing? How do you build a social media plan that sells more once you run it? Learn how to put together an effective social media marketing funnel. Social media play an enormously important role in business, marketing and sales today.READ POST