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Łukasz PłocińskiGoogle has officially tied social media to SEO. What does that mean for your business?Google Search Console now lets you officially link your social profiles (Instagram, TikTok, X, YouTube) to your website. This isn't a gimmick – it's a signal that in Google's eyes, social media and SEO are already one ecosystem. Companies that don't connect the two risk losing visibility in search results and in AI answers. If you don't have the time or the resources to handle it, Social Lama will do it for you.READ POST
SEOŁukasz PłocińskiLinkedIn Premium – Is the paid version worth it?In today's professional digital landscape, LinkedIn is no longer just a virtual business card or a place to keep your CV online. It has become a key tool for building business relationships, for recruitment, and for picking up knowledge. For plenty of people on the free version, the basic features are enough for the occasional scroll through the newsfeed. But the moment your ambitions grow and your goals get more specific — whether in sales or in your career — the question of LinkedIn Premium comes up on its own.READ POST
SEOŁukasz PłocińskiWhy isn't my Instagram indexed by Google?There can be several reasons why your Instagram posts don't show up in Google search results: You have a personal account rather than a professional one. Only business or creator accounts get indexed. Check in your account settings whether you have a professional profile switched on. Your account is set to private. It has to be public for Google to reach it.READ POST
SEOŁukasz PłocińskiHow to set up your Instagram profile for Google indexing — A GUIDEWant your Instagram content visible not just to your followers but to Google users too? What follows is a practical guide to getting your profile and posts ready for the new reality, in which Instagram is starting to be indexed by the search engine. You'll learn how to optimize your account, set the right privacy options, look after captions, hashtags and alt text, and how to monitor the results.READ POST
SEOSocial LamaNew features on Facebook – how to use them in business?The platform is in the news almost non-stop – every day it surprises us with something new meant to make it easier and more interesting to use. To that end it changes its look, buys other companies and tests all sorts of features.READ POST