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MarketingSocial LamaThe best Instagram hashtags to grow your reach on social mediaHashtags on Instagram are one of the most effective ways to grow your reach and get in front of new audiences without paying for ads. According to the latest research, posts with well-chosen hashtags can pull up to 70% more reach than posts with no tags at all. In a world where Instagram's algorithm keeps getting stricter, using hashtags well can be the key to a successful social media strategy.READ POST
Social mediaSocial LamaIs it worth starting from scratch? How the algorithm treats new and existing social media profilesWhen you set out to grow a brand on social media, you sometimes face this dilemma: build the community on the profile you already have, or start from scratch? Plenty of myths circulate about algorithms and what they prefer, but the truth is more complicated. The choice between a new account and an old one comes down to a few key factors that can decide whether you succeed or fail.READ POST
AdvertisingSocial LamaHow to write an effective marketing brief: a step-by-step guideA marketing brief is the key document that sets out the detailed information about a marketing campaign — its goals, its strategy and the client's expectations. Prepared properly, a brief lets an ad agency or a creative team get the work done efficiently and removes the risk that what the project is meant to do gets read the wrong way. A well-written advertising brief shapes the success of your campaign, keeping the message consistent and the work effective. If you want to raise brand awareness, drive sales growth or build strong brand communication, you need to make sure the document contains the key information, tailored to the project and to the specific industry.READ POST
MarketingSocial LamaHow to write an effective Instagram bio that grabs attention?Your Instagram bio is a virtual business card that lets people on Instagram work out quickly who you are and what you do. In that short description you can present your personal brand, your business or your interests, and invite new audiences to interact. A good bio deserves some thought, because it is the first point of contact with potential customers and followers.READ POST
MarketingSocial LamaHow to adapt your profile to Instagram's new photo formatUntil recently Instagram meant square photos. That format is what gave user and brand profiles their consistent, tidy look. Now the platform has rolled out a new one – the optimal size for feed posts is a 4:5 ratio (1080 x 1350 px). Why is it worth posting photos in 4:5? A bigger format means more room for content!READ POST
Social mediaSocial LamaHow to post a trial reel on Instagram?Instagram keeps shipping new features that help creators and brands manage their content better. One of those tools is the trial reel, which reaches people outside your community first. The video goes to people who don't follow you – and if the test results look good, one tap shares the reel with your followers too.READ POST
Social mediaSocial LamaHow does Social Lama see social media in 2025?As the old saying goes, the only certain thing in life is change. Does that hold for social media too? Of course it does. Predicting those changes, though, is another matter — an impossible one, to be precise. You can point to where things are headed and to likely trends in how social platforms get used, but the fact that the next 12 months will bring turning points of some kind is — well — certain.READ POST
AdvertisingSocial LamaHow do you sell on social media during Black Friday?Black Friday is now a fixture in the calendars of shopping lovers and most business owners alike. Consumers hunt for the best deals, and brands outdo each other on discount offers. How do you prepare effectively for Black Friday on social media? There's a lot of competition at this time of year – even stores that only run the odd promotion across the whole year announce a sale.READ POST
AdvertisingSocial LamaLAMÓWKA – spookily good Halloween creativesWelcome to another edition of “Lamówka”, where we share the freshest marketing news! Today, still in the spirit of the Halloween just gone, we've got a few “horror-filled” items for you. Let's begin! 🦙 Halloween RTM campaigns from brands 🦙 To open, a bit of fun with terrifying Halloween: creative real-time marketing (RTM) campaigns from brands. We'll start with ideas from our own backyard, Poland: 👻 First up, the design agency Diea, which isn't scared of any project!READ POST