How to post a trial reel on Instagram?
Instagram keeps shipping new features that help creators and brands manage their content better. One of those tools is the trial reel, which reaches people outside your community first. The video goes to people who don't follow you – and if the test results look good, one tap shares the reel with your followers too.
The video goes first to people who don't follow you – and if the test results look good, one tap shares the reel with your followers too. After 24 hours you'll see engagement stats – you can check how your reel did on interactions and whether it's worth publishing more widely.
How do you post a trial reel? Three short steps!
- Open the Instagram app. Make sure you're on the latest version so you have access to all the current features.
- Add a video or record a new reel (right inside the app).
- Flip the “Trial reel” toggle (you'll find it under the uploaded video – depending on whether you're on Android or iOS the look may differ slightly, but the option is always there at this stage of posting a reel):
Trial reels will help you push your creativity, reach new audiences and work out which content has the most viral potential.
Now that you know how it's done – time to test! 🙂
And why will knowing your way around video features matter in 2025? Our piece forecasting this year's social media trends has the answer: https://sociallama.pl/jak-social-lama-widzi-social-media-w-2025/
Social mediaSocial LamaSocial media management – how do you manage your presence effectively?In the age of digital transformation, social media management has become a fundamental part of the marketing strategy of every company that wants to build a strong position in its market. Social media is a powerful communication tool for a brand that knows what it is doing: it lets you deliver information in the right form and at the right time for the audience, while raising brand awareness and building lasting relationships with customers. Social media marketing today demands more than an online presence. Above all it demands a strategic approach that accounts for business goals, the specifics of the target audience and the fast-moving trends in social media.READ POST
Social mediaSocial LamaIs it worth starting from scratch? How the algorithm treats new and existing social media profilesWhen you set out to grow a brand on social media, you sometimes face this dilemma: build the community on the profile you already have, or start from scratch? Plenty of myths circulate about algorithms and what they prefer, but the truth is more complicated. The choice between a new account and an old one comes down to a few key factors that can decide whether you succeed or fail.READ POST
Social mediaSocial LamaHow does Social Lama see social media in 2025?As the old saying goes, the only certain thing in life is change. Does that hold for social media too? Of course it does. Predicting those changes, though, is another matter — an impossible one, to be precise. You can point to where things are headed and to likely trends in how social platforms get used, but the fact that the next 12 months will bring turning points of some kind is — well — certain.READ POST