LAMÓWKA – spookily good Halloween creatives
Welcome to another edition of “Lamówka”, where we share the freshest marketing news! Today, still in the spirit of the Halloween just gone, we've got a few “horror-filled” items for you. Let's begin! 🦙 Halloween RTM campaigns from brands 🦙 To open, a bit of fun with terrifying Halloween: creative real-time marketing (RTM) campaigns from brands. We'll start with ideas from our own backyard, Poland: 👻 First up, the design agency Diea, which isn't scared of any project!
In this post
🦙 Halloween RTM campaigns from brands 🦙
To open, a bit of fun with terrifying Halloween: creative real-time marketing (RTM) campaigns from brands. We'll start with ideas from our own backyard, Poland:
👻 First up, the design agency Diea, which isn't scared of any project!
View this post on Instagram
👻 A horror-filled iRobot – even their logo decided to put on a costume for the scary holiday!
@irobotpolskaIt's doing terrifyingly well…🎃 *fake blood* #halloween #roomba #robotsprzatajacy #sprzatanie #sprzataniedomu #mieszkanie #dom #czystydom #spooky #spookyseason #dc #fyp
Other masters of Halloween RTM included:
👻 InPost – Poland's parcel-locker giant, haunting us once again with its creative ideas!
Sources:
➡️ https://www.facebook.com/photo?fbid=881909664066861&set=a.589829223274908
➡️ https://www.facebook.com/photo?fbid=881337054124122&set=a.589829223274908
👻 Ikea – dark interiors have never looked this good!
👻 McDonald’s – a Halloween head-spin and a scarily tasty piece of RTM
Sources:
https://www.facebook.com/photo/?fbid=934366152053867&set=a.693384456152039
And what else has been going on in the world of the internet lately, beyond Halloween?
🦙 The Google Maps voice fades into the dark of history 🦙
A dark piece of news that went round the whole of Poland recently — after 15 years, the voice of Jarosław Juszkiewicz in Google Maps is being replaced by artificial intelligence! That's the end of an era.
The voice actor had already said, during his TEDx talk back in 2021, that there had been attempts to replace him with AI, but after a big revolt from users his voice came back quickly and went on steering us “south”.
WATCH THE FAREWELL TO THE HUMAN VOICE IN GOOGLE MAPS
This time, though, it looks like AI is moving into our navigation for good… Stepping up to meet it, however, is Orlen, Poland's state-controlled fuel and energy group. Recording a Reel in response to the one Jarosław Juszkiewicz posted, the brand announced it was starting a collaboration with the former voice of Google Maps. According to the statement, we'll be able to hear him in the company's upcoming marketing and promotional projects.
🦙 AI takes over OFF Radio Kraków 🦙
Artificial intelligence has turned up not only in Google Maps navigation but also… at OFF Radio Kraków! It's the first project of its kind in Poland, with shows that were to be hosted mostly by fictional “journalists” created by AI.
As OFF Kraków itself puts it:
“There are still living people behind it, only ones using the tools we've mentioned. This project is our contribution to the debate about the opportunities and the risks that the development of artificial intelligence brings with it. We want to consider what consequences the development of artificial intelligence may have for culture, the media, journalism and society.”
The experiment was expected to run for three months at most, but after the first week alone the station had gathered so many opinions about it that it decided not to carry on with the idea of shows hosted by artificial intelligence.
MORE ON HOW THE EXPERIMENT TURNED OUT
🦙 Oj oj baka, mejziara or 240cm wilk alfa…? 🦙
To finish, something exciting — and perhaps a little terrifying for older readers — the vote for Młodzieżowe Słowo Roku 2024, the Youth Word of the Year, run by PWN, Poland's biggest dictionary publisher! For now entries and “candidates” are still being collected, after which everyone will be able to cast a vote and say which word they think should win this year!
The first favorites are already emerging among young people! Right now these phrases are out in front:
💥 oj oj baka – a reaction to something surprising,
💥 mejziara – someone unusually cool, the so-called “ideal woman”,
💥 240 cm wilk alfa – a term for someone with a strong personality, the leader of the group.
Do you use these, or are they completely foreign to you? 🙈
And that's all the frightful news for today! We hope these “horror-filled” updates inspire you to get moving!
With terrifying regards,
The Social Lama crew 🦙💀
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