Category Marketing — page 3 | Social Lama
MarketingSocial LamaA three-card carousel comes to Instagram StoriesInstagram Stories are a hit with users, so it is no surprise that brands are just as keen to run sponsored content through them. Until now you could share only one element: a 5-second photo or a 15-second video. Instagram has just announced a big convenience for advertisers — a three-card carousel.READ POST
MarketingSocial LamaA change in Facebook's News Feed!Facebook has announced changes to the way the News Feed is displayed.READ POST
MarketingSocial LamaInstagram Stories in WhatsApp too!Instagram has started testing a new option!READ POST
MarketingSocial LamaStories on… YouTube!Stories have been taking over social media for a good while now! It started on Snapchat, then showed up in Facebook, Messenger and Instagram.READ POST
MarketingSocial LamaYouTube vs Facebook – a war over… video?For many years YouTube had no real competitor to speak of.READ POST
MarketingSocial LamaHow does a logo change affect brand image? Social media rebranding, with Instagram as the exampleInstagram's logo change stirred up more feeling online than the app's refresh of its entire interface. It looks like the haters of the update outnumber its fans. Does a small icon really matter that much to using an app? A company's logo and its name are the basic identifiers of any brand — the brand that consumers get used to. Instagram, though, isn't afraid of big changes.READ POST
MarketingSocial LamaContent CurationHad enough of the million identical articles turning up on your Facebook feed?READ POST
MarketingSocial LamaSocial media are changing Polish footballHow Polish football and the people around it are seen has changed beyond recognition in recent years.READ POST
MarketingSocial LamaLife as a content designer: a few words on finding inspirationA content designer's job takes endless reserves of creativity and a readiness to keep coming up with something new. Plenty of ideas arrive “just like that”, out of associations that surface in our heads on their own and out of all kinds of experience, but every content designer, even the best one, sometimes needs a longer moment to come up with something good.READ POST