A change in Facebook's News Feed!
Facebook has announced changes to the way the News Feed is displayed.
Mark Zuckerberg announced a few days ago that a new algorithm will govern what gets picked for news feeds. According to the announcement, the platform intends to go back to the roots it was built on: the idea of connecting people online and letting them share the content they find interesting and absorbing. On that principle, posts from friends are the ones due to appear at the top of the News Feed. The consequence of the change is that content from particular brands or publishers drops into the background, which may come with falling reach. How strong that effect is will depend on a few factors, the kind of content you publish among them. The pages that will feel this change most are certainly the ones sharing content nobody reacts to.
MarketingSocial LamaInfluencer vs. UGC creator – what's the difference?In online marketing we keep running into the terms “influencer” and “UGC creator” (User-Generated Content). Both roles revolve around making content, but they differ in their goal, their scope, their relationship with brands and the way they reach an audience. Choosing between an influencer and a UGC creator comes down to a company's marketing strategy. What is an influencer? An influencer is someone who builds their own community on social media and, thanks to that recognition, influences what their followers decide to do.READ POST
Marketing
Łukasz PłocińskiCan your Instagram posts show up in Google results?Can your Instagram posts show up in Google results? Until recently that was rare, but the breakthrough has arrived. As of July 10, 2025, Instagram officially lets Google index public content from professional accounts (business and creator). That means photos, videos and Reels from those accounts can turn up in Google – alongside websites, blogs and YouTube videos.READ POST
MarketingSocial LamaThe best Instagram hashtags to grow your reach on social mediaHashtags on Instagram are one of the most effective ways to grow your reach and get in front of new audiences without paying for ads. According to the latest research, posts with well-chosen hashtags can pull up to 70% more reach than posts with no tags at all. In a world where Instagram's algorithm keeps getting stricter, using hashtags well can be the key to a successful social media strategy.READ POST