A three-card carousel comes to Instagram Stories
Instagram Stories are a hit with users, so it is no surprise that brands are just as keen to run sponsored content through them. Until now you could share only one element: a 5-second photo or a 15-second video. Instagram has just announced a big convenience for advertisers — a three-card carousel.
MarketingSocial LamaInfluencer vs. UGC creator – what's the difference?In online marketing we keep running into the terms “influencer” and “UGC creator” (User-Generated Content). Both roles revolve around making content, but they differ in their goal, their scope, their relationship with brands and the way they reach an audience. Choosing between an influencer and a UGC creator comes down to a company's marketing strategy. What is an influencer? An influencer is someone who builds their own community on social media and, thanks to that recognition, influences what their followers decide to do.READ POST
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Łukasz PłocińskiCan your Instagram posts show up in Google results?Can your Instagram posts show up in Google results? Until recently that was rare, but the breakthrough has arrived. As of July 10, 2025, Instagram officially lets Google index public content from professional accounts (business and creator). That means photos, videos and Reels from those accounts can turn up in Google – alongside websites, blogs and YouTube videos.READ POST
MarketingSocial LamaThe best Instagram hashtags to grow your reach on social mediaHashtags on Instagram are one of the most effective ways to grow your reach and get in front of new audiences without paying for ads. According to the latest research, posts with well-chosen hashtags can pull up to 70% more reach than posts with no tags at all. In a world where Instagram's algorithm keeps getting stricter, using hashtags well can be the key to a successful social media strategy.READ POST