"Lamówka" – your source for the freshest news from the world of social media
Summer is over, the kids have started a new school year, and students will be back in lecture halls any day now. We don't have pencil cases to pack, but we're starting a new series on the blog all the same – "Lamówka" 🦙 What is it? A series that keeps you up to date with the latest trends, changes and fun facts from the world of social media.
In this post
A new series on the blog! "Lamówka"
Summer is over, the kids have started a new school year, and students will be back in lecture halls any day now. We don't have pencil cases to pack, but we're starting a new series on the blog all the same – "Lamówka" 🦙
What is it? A series that keeps you up to date with the latest trends, changes and fun facts from the world of social media. If you like to keep a finger on the pulse and know what's going on in the fast-moving world online, Lamówka is the series for you!
Every post is a carefully picked serving of the freshest information you need if you work in social media or want to understand it better. Our goal is not only to pass on the news, but also to analyze the trends and give you practical tips on putting them to work in your day-to-day job or your marketing.
What is in "Lamówka"?
1️⃣ The hottest social media trends – from TikTok to Facebook to Instagram. Which formats are on top? What's getting clicks? Which posts and campaigns are taking over the internet?
2️⃣ New features and platform changes – we will cover everything that could affect what you do in social media.
3️⃣ Fun facts and news from the digital world – sometimes not only about social platforms, but about the whole digital ecosystem.
So it's time for the first dose of Lamówka. What happened over the summer?
It was a hot stretch – and not just on the beaches, but on social media too. Here are a few topics we got to look at over the past months. For the last few weeks we have been testing the Lamówka format internally to work out the right shape for it – below are the most interesting stories from that period, and new posts with the freshest changes, fun facts and news are coming soon!
🦙 TikTok Elements Hotel & Spa – viral of the year? 🦙
A hotel here, something for the kids there, not allowed over here… that's a viral!
If you spent the summer on TikTok, the ad for Elements Hotel & Spa definitely did not pass you by – the line above is lifted straight from it. The format won over Polish users and became a trend in the blink of an eye. It's a great example of how brands can make real use of a platform's potential to reach a wider audience.
🦙 Changes, changes and more changes on Instagram 🦙
This summer brought plenty of updates to Instagram. And not only to how it looks, but to what it can do. What might surprise you in the app if you spent the summer far away from your phone and the media world?
➡️ Something you can't miss: the new look when you add a story. Different layout, more fonts, extra features, in a word EVERYTHING EVERYWHERE ALL AT ONCE!
➡️ No need to hold back when picking photos! Instagram is gradually rolling out a post that can hold AS MANY AS 20 SLIDES!
➡️ From now on, when you share a post you can put a graphic or text overlay on the photo! If you want to make something stand out more than the copy alone can, or you are simply looking for new formats to publish, this change is for you!
➡️ To get more interaction going among users, Instagram has added comments on stories. If a slide catches your eye, on top of sending a DM you can comment on it and see what everyone else thinks of it at the same time.
🦙 YouTube Premium says good night 🦙
YouTube is listening to its premium subscribers and plans to add a "sleep timer" to the app. The feature is meant to stop video playback automatically after a set amount of time, once the user has already fallen asleep. Sounds like the perfect answer for anyone who likes to drift off to music or podcasts!
So far the "sleep timer" has only been available as an extra, in testing inside the app. What do you think? Will YouTube ship it for good?
Why follow "Lamówka"?
If you want to:
➡️ keep up with trends in social media and digital marketing,
➡️ understand the new features and changes that could affect your business,
➡️ take inspiration from campaigns and case studies from around the world,
then "Lamówka" is exactly what you need! Every post will be short and meaty, but still full of inspiration.
Ready? Follow us and stay in the loop! 🔥
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