Pinterest for e-commerce. The key facts about selling on Pinterest.
Why is Pinterest for e-commerce the best move? How did Pinterest turn from a popular place to hunt for inspiration into an e-commerce sales platform? Read on and stay on top of the newest trends in online selling! How is Pinterest changing for e-commerce?
In this post
Pinterest for e-commerce. What has changed on the platform?
Why is Pinterest for e-commerce the best move? How did Pinterest turn from a popular place to hunt for inspiration into an e-commerce sales platform? Read on and stay on top of the newest trends in online selling!
- How is Pinterest changing for e-commerce?
- Why is it worth investing in advertising on Pinterest?
- How to get ready to sell on Pinterest — the 3 basic steps you have to take.
- What are Buyable Pins, and how does Pinterest use them to make e-commerce selling possible?
Pinterest for e-commerce
Until recently, Pinterest was not an obvious tool for e-commerce. For most people online it was mainly a curiosity, a source of unusual ideas. These days the platform is more and more often compared to a search engine, and from a niche site for enthusiasts Pinterest has grown into a global, virtual inspiration board. In one place you can find ideas from every area of life — from recipes, health tips and interior design to everyday products, jewelry and cosmetics.
How do you start selling on a platform like Pinterest? Is it even possible, and is it worth it? In today's post we'll walk through e-commerce selling on Pinterest and sum up the most important things to know about its ads.
Why is Pinterest a good place for e-commerce?
Pinterest is a platform that keeps growing in popularity. It is built above all for gathering, collecting and browsing visual material. An analysis of research conducted by the firm Obi in 2020 shows that Pinterest has 3.7 million monthly active users in Poland. The report also tells us that as many as 86% of that audience are women, and that most Poles use the app every day. These are numbers that make an impression, and they electrify any marketer. Yet despite the striking results, which show interest is only growing, the character of the platform is still sometimes filed under entertainment — a tool meant purely for passing the time, with no advertising potential. That is a mistake, and it ignores the latest trends, the ones that have held over the past few years across e-commerce and social media worldwide.
Advertising on Pinterest
Advertising on Pinterest is a great investment and an innovative move for any online business! Pinterest is currently one of the best platforms for online shopping, and it drives sales in a lot of ways. Millward Brown Digital reports that 93% of Pinterest users plan purchases there. And as many as 87% of users said the platform helped them decide what to buy. It all comes down to good-looking photos and interesting framing — Pinterest said “enough” to the classic product shot, the “product on a white background.” The platform, with Instagram leading the way, is driving revolutionary change in e-commerce, from ad creative all the way to the approach to reaching a potential customer. It offers a different way of looking at selling. On Pinterest's main page for advertisers, https://business.pinterest.com/pl/, we read a telling line: Stop interrupting, start inspiring.
The platform draws people in not only with a fresh take on selling and an unpushy approach to the customer, but also with the practical, intuitive tools Pinterest offers for keeping spend under control. Advertisers get a clear ads manager and easy access to analytics on their creative. On top of that, figures published on the platform's official site show that Pinterest delivers:
- 2.3x lower cost per conversion than ads on other social media
- 2x higher return on ad spend for retail brands compared with other social media
E-commerce selling — what is worth remembering?
Write Pinterest into your brand's marketing strategy the right way and it will pay off handsomely in product sales, pull in new customers, and grow the number of active users across your social media. So what is worth remembering before you start running ads on Pinterest?
- Site optimization — adding a Pin it button or a Buyable Pin (available in the United States).
- Brand building — Pinterest is an ideal place for companies to show what they have achieved on a brand profile, and build an image while they are at it.
- Following the trends — products cannot be shown only through the typical “product shot.” It pays to focus on showing them in use; the photos should be consistent with the brand's image, but should also nod to the current trends in its industry.
What are Buyable Pins?
The sign of where the platform is heading on e-commerce is the Buyable Pin. Translated from English into Polish it becomes the “Pin Produktowy”, the product pin — a special kind of marker. That is the translation Pinterest itself gives on its official site. The pin flags photos that contain products you can buy through Pinterest.
How does Pinterest make e-commerce selling possible with Buyable Pins?
As Pinterest's official site explains — once you have found a Buyable Pin, a single click takes you quickly to the seller's site to finish the purchase. On top of that, if you save a Buyable Pin to one of your boards, it lands on your shopping list automatically. As you can see, the process is easy and pleasant.
When you save a Buyable Pin to one of your boards, it is added automatically to your shopping list, where you can browse everything you have saved and recently viewed in one place. You reach the shopping list from your profile. It also shows extra information about the products, such as price, reviews and shipping details.
Pinterest has been promising changes for online sellers since the very beginning. In May 2021 we got the first details, the ones meant to kick off further global updates. In the United States, Buyable Pins launched for people using the app on iPhones and iPads. We are waiting impatiently for more progress on the platform's global rollout. We'll keep you posted on every change in future entries on our blog.
We have years of experience in the e-commerce industry. Get in touch and take a look at what we offer:
Sources:
https://business.pinterest.com/pl/advertise/
https://o-m.pl/artykul/reklama-na-pinterescie-od-a-do-z-jak-generowac-przychody-w-e-commerce
https://www.datafeedwatch.pl/blog/wszystko-o-pinterest-dla-ecommerce
https://www.shoplo.pl/blog/buyable-pins-czyli-jak-pinterest-wchodzi-w-e-commerce/ https://www.affde.com/pl/3x-ecommerce-sales-with-pinterest-buyable-pins.html
B. Stawarz-Garcia, Content Marketing i Social Media, Wydawnictwo Naukowe PWN SA.
Sources:
- Instagram Guides: https://www.gosialammers.com/instagram-guides-nowa-funkcja-instagrama/
https://www.beeffective.pl/poznaj-przewodniki-na-instagramie/
https://prwtorebce.pl/katalogi-na-instagramie/ - The option to hide likes:
https://spidersweb.pl/2021/05/instagram-polubienia-licznik.html - Facebook Bulletin
https://www.komputerswiat.pl/aktualnosci/internet/facebook-bulletin-czym-jest-nowy-serwis-facebooka-i-jak-dziala/x6jrf7e
https://blog.hootsuite.com/social-media-updates/facebook/facebook-bulletin/?fbclid=IwAR26W3IcPmT_4ac_QkUKTPNgcrH-c6l0KbWf36wLcRNFrygwY5bYg-nw6OM - A new way of displaying Stories:
https://www.komputerswiat.pl/aktualnosci/internet/facebook-testuje-reklamy-z-naklejkami-w-stories/syq926q - TikTok Resumes;
https://spidersweb.pl/2021/07/tiktok-zamiast-cv.html
https://www.tabletowo.pl/oferty-pracy-tiktok-resumes-skladanie-cv/
https://pl.techbriefly.com/tiktok-umozliwia-uzytkownikom-tworzenie-cv-wideo-w-celu-ubiegania-sie-o-prace-tech-42079/
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